
Vela Atelier
Brand Identity
A restrained monogram identity and stationery system for a small studio label.
Graphic design & creative direction · Wales, UK
Independent graphic design and creative direction for brands, businesses and individuals.

Divine Arts By Callum Ltd is an independent creative studio producing distinctive graphic design for digital and physical applications.
From brand identities and promotional artwork to social media graphics and bespoke commissions, every project is approached individually and developed around the client's requirements.
Services
Visual identities designed to give businesses and projects a distinctive and consistent presence.
Bespoke graphics created for websites, campaigns and digital platforms.
Professionally designed visual content for social platforms.
Creative materials designed to help businesses communicate products, services and campaigns.
Custom design work for projects that do not fit neatly into a predefined category.
Have something different in mind? Tell us what you're creating and we'll explore how design can bring it to life.

Brand Identity
A restrained monogram identity and stationery system for a small studio label.

Digital Campaign
Campaign visuals and web graphics for a product launch across desktop and tablet.

Social Media
A typographic template set for a creator publishing daily social content.

Promotional Design
A season of event posters unified by typography rather than a fixed template.
The Studio
Divine Arts By Callum Ltd is an independent design studio based in Abergavenny, Wales.
The studio works with businesses, entrepreneurs, creators and individuals looking for considered, distinctive visual design.
Rather than applying the same style to every client, each commission begins with the project itself — its purpose, audience and personality.
The result is design created specifically for the people and ideas behind it.
Every project begins with understanding the idea, audience and objective.
Different visual directions are considered before the strongest concept is developed.
The chosen direction is developed carefully into polished final artwork.
Why Divine Arts
Design developed specifically for each project rather than relying on generic templates.
Clients work directly with the studio throughout the creative process.
Projects can range from individual graphics to broader visual identities.
Every creative decision should have a reason behind it.
Process
The client submits an enquiry explaining what they need.
Requirements are reviewed and an individual quotation is provided.
Initial concepts and visual direction are developed.
The selected concept is developed and refined.
Approved artwork is prepared and supplied in the agreed formats.
Tell us what you're creating and let's explore how it could look.